“[C]onsumerist man [I’hommeconsommateur] regards enjoyment as an obligation; he sees himself as an enjoyment and satisfaction business. He sees it as his duty to be happy, loving, adulating/adulated, charming/charmed, participative, euphoric and dynamic. This is the principle of maximizing existence by multiplying contacts and relationships, by intense use of signs and objects, by systematic exploitation of all the potentialities of enjoyment. […] It is not, then, true that he is passive. He is engaged in — has to engage in — continual activity. If not, he would run the risk of being content with what he has and becoming asocial.”

—Jean Baudrillard, The Consumer Society: Myths and Structures (1970)

(The irony of quoting this passage on this particular platform is not lost on me, no.)